Charlotte PPC Management
A lot of people think they can handle Pay Per Click on their own. Of the 3 services it is the easiest to sign up for an manage. Use your Google account and add some money and you can have ads up in minutes.
That's the simple part, the hard part is getting your ads showing for the right keywords and making sure the ad copy is correct. Charlotte Search Engine Optimization has seen many people try to run their own PPC campaign. The trouble is that we've seen people waste a lot of money on PPC with no results. So how do you know what you're looking for in a good Charlotte SEO Firm? Track records are typically a good indication of how good a firm really is. How has the Charlotte SEO company done for themselves? Do they have a good Click Thru Ratio? More importantly, do they get leads from their own PPC efforts. If a company is not doing their own advertising on PPC, how can they possibly do it for you? After that it's simply making sure things are going smoothly. You should get reports on a monthly basis from your Charlotte SEO firm showing all the keywords that are being targeted and how they did. The other test is how things went on your end. Did you recieve more phone calls or did you see in increase in sales during this time? These are all just some of the metrics we look at. Charlotte Search Engine Optimization is not just about getting clicks, you can do that on your own. It's about getting clicks that will convert, that's what's most important! |